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Entrepreneur - New Business
Looking for Angel Investor/Mentor for a Microbrewery Restaurant
Posted by:
rahul awati
on 2/27/2010 6:48:02 AM
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Funding Needed
:
$500k - $1mil
Category:
Hospitality & Tourism
Website :
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Location :
Pune,
India
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Description:
If you aim to be the pioneers in an upcoming booming industry, then look no further because your search ends here. Presenting to you, the BrewPub concept, where a restaurant can produce its own fresh handcrafted beer which will help rake in great ROI.
The BierHaus will be formed to introduce patrons with the concept of a "BrewPub".
A brewpub is an installation that brews its own beer on-premise in the tavern, for consumption on-premise of the tavern itself. The BierHaus will feature an eclectic array of fresh brewed beers and great food with something for everyone. We believe, there is no better treat to a true beer lover than being served with a mug of fresh brewed beer. Our USP is 'Fresh Brewed Beer'.
The BierHaus will be a brewpub incorporated as a private limited company. The business location will be in Pune but will expand to other Tier 1 cities across India within five years of operation.
The BierHaus will serve ales and lagers coupled with a casual dining experience. The menu will comprise of Indian and Continental cuisine coupled with music, which will liven consumer's spirits.
The BierHaus is a concept that is not only unique in Pune but will be one of its kinds in India that sells specially crafted beers in front of the customers. This gives The BierHaus a competitive advantage and makes it a cut above the rest.
The marketing strategy of The BierHaus is a combination of mailings, Blogs and website advertisements. The BierHaus will also tie up with Corporates for special packages and discount offers.
The BierHaus also plans to have a small kegging plant, which can be used to fill Beer in casks and distribute it to local restaurants and pubs. In addition, The BierHaus will also have discounts during Happy Hours and Brewpub tours to educate Beer lovers. Pricing of BierHaus products will be based on competition, cost, and demand.
The BierHaus is seeking an outlay of INR 3 Crores from investors. This amount consists of the purchase of the Brewing equipment, renovation and working capital for the initial three months. The seed capital by promoters is 50 lakhs.
As per industry estimates and sales projections, an ROI can be achieved within three years of operations.
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